Celebrating the brand’s identity through interior design

Interior design holds immense potential and a unique opportunity to narrate the story of a business and create brand awareness. Reflected in a careful selection of materials, colours, and lighting schemes, design can help tell a compelling story. 

Following are some ways that the brand is celebrated through crafted interior design:

Interior design/decor

In the JIM Cafe in Noida, bright colours and flexible seating arrangements facilitated the gathering of varied group sizes. The vibrant interior scheme inculcated a sense of belonging and relatability and has transformed the space from a functional canteen to a well-loved and frequently-visited cafe space. Furthermore, the ceiling showcases scraps of brightly-coloured denim which is a subtle homage to the chic student culture. 

Interior design holds immense potential and a unique opportunity to narrate the story of a business and create brand awareness. Reflected in a careful selection of materials, colours, and lighting schemes, design can help tell a compelling story. 

Following are some ways that the brand is celebrated through crafted interior design:

Signature feature wall

Having a highlight wall is a great way to capture the essence of a brand. The interior ambience in the Harley Davidson office is designed to express the bike as a product visually, the process of its manufacture, its story through the ages, and the artistry of its components. A large feature wall displaying various parts of a bike welcomes the visitor into the reception area, resonant with the assemblage.

Customizing the details

Elements of design can be orchestrated at varied scales of decor, architecture and interiors to subtly but holistically reflect the brand values. In our Extramarks office in Noida, the ceiling is designed to have installations which are inspired by the Extramarks logo.

Planning to reflect the brand’s ethos

The zoning of functions and resulting circulation is a good way to use architecture and planning as a tool to imbibe the culture of the brand in everyday life of the employees/users. The planning of the Harley office relies on work and meet style to encourage interaction, brain-storming, and a healthy work environment. The workstations are set around a break-out space and flanked by meeting rooms and a conference room with the service areas neatly tucked away.

Be it a renowned brand for commercial design or a budding design setup for reflecting one’s thought process, interior design aligned with the brand and represented at various design scales can reinforce and improve the overall brand experience.